Our Story

Born from the Streets, Defined by the Coast

“Venice Beach isn’t just a place—it’s a lifestyle and way of living.”

The sun, the sand, the waves, and the energy along the boardwalk shaped me in ways nothing else could. I grew up walking these streets, dreaming bigger than my circumstances, learning that life doesn’t wait for anyone. Every corner, every alley, every wave held a lesson. Venice Beach gave me freedom to imagine—and it demanded toughness to survive.

Some talk it, some walk it—but I lived it. You don’t need to announce who you are; real recognizes real and as known a original is worth more than a copy. Experience is priceless, and my story isn’t about words—it’s about action.

Because of all I’ve been through, it’s easy to map out my story. Every struggle, every victory, every setback is based on a true story, a life lived fully, and it shows in everything I create.

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Early Life / The Struggle

“Even in the darkest moments, I knew I wanted more.”

I spent years in placements, juvenile hall, juvenile Camps, CYA, and prison. I watched friends get trapped in cycles they couldn’t break. Life threw obstacles in every direction, including the gang injunction (Rodriguez vs. City of Los Angeles) that tried to define me before I could define myself.

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On top of that, I survived being shot—in the back, hips, and hand. The pain was constant, a reminder of how quickly life can change, and yet, it never broke me. But only because from a early age I was the king of L's learned what goes around comes around living this lifestyle.

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Along the way, I came across a lot of sellouts—people who compromised their integrity, chased short-term gains, or talked more than they acted. I learned early that real recognizes real, and success is measured by what you actually do, not what you say. After all a original is worth more than a copy.

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Some people talk about it, some people walk it—but I lived it. I don’t need to tell anyone; experience is priceless.

Because of these experiences, I can tell my story naturally, in the order it happened, so everyone sees the journey exactly as I lived it—raw, real, and true.

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The Turning Point

“No one was waiting for me—but that became my opportunity.”

When I got out, I returned to Venice Beach. The streets looked the same, but I had changed. Within hours, I realized I could either fall back into old patterns—or take everything I’d learned and create something real. I chose the latter.

Venice Boys was born—a brand rooted in the streets I came from, defined by the coast I love. Its mission was simple: capture the Venice lifestyle—bold, fearless, creative, and unapologetically authentic.

One day, I want to give minorities the chances I never got. Every step I take with Venice Boys is about building opportunity, creating equity, and showing that where you start doesn’t define where you can go.

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The 10-Year Fight for Venice Kush

“They tried to take my vision, but I never gave up.”

In 2010, I launched Venice Kush, but the road was far from easy. Legal battles, disputes, and false claims from competitors and fakes tried to block me at every turn. For 10 years, I fought for the rights to the name that represents my life’s work. Every court case, every TTAB trial, every challenge tested me—but I stayed relentless.

Finally, I secured the federal trademark for Venice Kush, proving that persistence, knowledge, and belief in your own vision can overcome even the toughest obstacles. That trademark isn’t just paperwork—it’s a symbol of my journey, my resilience, and my right to tell my story.

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Building Venice Boys

“Every step was a battle. Every victory, a milestone.”

What started as a small clothing line grew into a lifestyle brand encompassing clothing, cannabis, souvenirs, and culture. I built websites for all our brands and earned a cannabis license, creating an all-in-one vertically integrated operation.

But Venice Boys isn’t just about business. Social equity is at the heart of everything we do. I want to give minorities in the cannabis industry a shot at building generational wealth—a chance to succeed where the system often fails. Venice Boys is about opportunity, empowerment, and transforming hardship into possibility.

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Achievements & Milestones

• Venice Kush & Venice Ganja – federally registered trademarks

• 10-year fight for Venice Kush – proving persistence wins

• Venice Boys lifestyle hub & websites – culture, storytelling, and fashion

• Cannabis licenses – distribution, manufacturing and delivery

• Vertically integrated brand – clothing, cannabis, souvenirs, lifestyle

• Social equity in action – creating pathways for minority entrepreneurs

These milestones aren’t just business wins—they are proof that resilience, vision, and relentless determination pay off.

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Our Philosophy

“You can overcome, create, and thrive, no matter where you start.”

Venice Boys is more than a brand—it’s a statement. We turn hardship into opportunity. We aim to give minorities in the cannabis industry a real shot at success.

Some talk it, some walk it—but I lived it. Experience is priceless. You don’t need to tell anyone; real recognizes real. Every section of this story, every lesson, every fight, every victory is mapped from a life fully lived.

Join the Lifestyle

Step into our world. Embrace the culture. Ride the wave with Venice Boys. This isn’t just a brand—it’s a community, a story, and a way of life. - A Venice Bad Boy