About Venice Boys

Venice Boys was born from the streets and shaped by the coast.

Rooted in Venice Beach, California, Venice Boys is a lifestyle, cannabis, and intellectual property brand built on resilience, culture, and ownership. What began as survival in one of Los Angeles’ most heavily policed neighborhoods evolved into a vertically integrated brand ecosystem spanning cannabis, apparel, wellness, media, licensing, and community initiatives.

At its core, Venice Boys represents transformation—turning lived experience into legacy assets.

The brand is supported by federally registered trademarks, proprietary formulas, original visual works, and a rare portfolio of California cannabis licenses, including Los Angeles Social Equity and Desert Hot Springs licenses. All intellectual property, brand assets, and proprietary works are consolidated under a founder-controlled trust, ensuring long-term protection, exclusivity, and scalability.

Venice Boys is more than a commercial brand—it is a platform.

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Venice Boys Handball Association (VBHA)

The Venice Boys Handball Association (VBHA) is the nonprofit arm of the Venice Boys ecosystem, rooted in the historic handball courts of Venice Beach. VBHA was created to preserve culture, promote wellness, and reinvest back into the community through sport, mentorship, and healthy living.

VBHA supports:

• Youth and community handball programs

• Health, wellness, and recovery initiatives

• Educational outreach and mentorship

• Community-driven events and cultural preservation

As part of this mission, Venice Boys has developed original wellness applications and topical formulations connected to athletic recovery and community health, reinforcing the bridge between culture, sport, and well-being.

 

A Unified Ecosystem

From Venice Kush® and Venice Ganja® to Venice Boys apparel, wellness products, and nonprofit programming, each extension is designed to stand independently while strengthening the Venice Boys ecosystem as a whole.

Our mission is intentional:
to build real ownership, protect our names and culture, create generational wealth, and open doors for those historically excluded from legal markets—while giving back to the communities that shaped us.

We don’t chase trends.
We build foundations.

Venice Boys is rooted in the streets, defined by the coast, and built to last.